DIY online marketing

It is no good just uploading your website and leaving it to its own devices – the days of building a site and expecting people to just find it are long gone.So what can you do to ensure that your website is working for you?

Well, here is a suggestion that will drive quality traffic to your site and won’t cost you a penny unless you make a sale.The best source of free traffic is without doubt the top 10 search engines.The way to do this is to visit one of the major search engines such as www.google.co.uk and type in a keyword or phrase that is related to your business. Then take a look at the top 10 or 20 websites that appear in the results.

It is quite possible that several of these may be competitor sites, but you should find that some, while offering a relevant product or service to your own, are not actually direct competitors. These are the sites you are looking for. Your aim is to get the site in question to help promote your website, either with a link to your site or perhaps a mention in their newsletter.

Of course, the site owner is not going to do this for free so you will need to offer them an incentive. One of the best ways of doing this is to offer a commission on any sales that are generated as a result of their customers clicking through to your website.

If the other web owner agrees, then you get a link to your site that costs you nothing, unless you actually make a sale. In return, your joint venture partner gets a new and potentially unlimited, revenue stream just for adding a single link to their site.

If you repeat the above process using different search engines and a variety of keywords, you could soon end up with numerous ‘highly ranked’ websites all linking to yours. The best bit is that all of this traffic is free and you only pay if you make a sale.

Not only that, but the administration side of handling your new ‘affiliate’ program can be fully automated – just use a search engine to look for ‘affiliate tracking software’ or similar and you will find that once set up, your affiliate program will run itself.

Joint ventures such as these are big business on the Net today and if you have a website that is already attracting a high number of visitors, you can earn yourself additional income by promoting related products or services of other businesses. It is often possible to generate far more income with an affiliate-type deal such as the above, than to simply charge a set advertising fee.